What had previously been a predominantly regional operation has become a highly integrated system, in which operational efficiency, sanitary control and management of the cold chain are determinant for competitivity and access to markets.

In Latin America, this movement has gained strategic relevance. The region combines productive capacity, availability of inputs and favorable geographical position, whilst also facing increasing pressures on compliance, trackability and sustainability.

The chicken sector in Latin America

Latin America is a structural part of the balance in the worldwide supply of chicken meat. Brazil and Mexico concentrate a large part of the regional production, but operate with distinct strategies in the international market.

Brazil maintains its global leadership as exporter, sustained by scale, productive efficiency and capacity to attend to the diverse sanitary standards. 

In 2025, Brazil exports of chicken meat reached 5,324 million tons, a growth of 0.6% in relation to 2024, setting a new historic record, according to the Brazilian Animal Protein Association (ABPA).

The performance is particularly relevant as having taken place in a context of greater health regulation, after the first recorded case of avian flu in a commercial facility in the country, reinforcing the importance of robust control systems, rapid response and reliable logistics.

Whereas Mexico stands out for its strong place in the domestic market, with growing integration into the North American chains, which demand logistics and health standards increasingly aligned with international flows.

The importance of poultry farming in the global market

In the global context, chicken meat remains the animal protein most consumed in various regions, boosted by factors such as competitive cost, culinary versatility and lower environmental footprint in comparison with other proteins.

According to projections by the USDA, worldwide production is due to grow by about 15% by 2034, reaching approximately 162 million tons. 

This growth is above all in emerging markets, due to the expansion in consumption per capita and the greater demand for processed and ready for consumption products.

In addition, poultry farming has strategic advantages in terms of productive efficiency, shorter cycles and greater predictability, factors that strengthen its position in a global environment marked for its economic and geopolitical volatility.

Chicken sector: stages and processes

The chicken sector operates in a highly integrated chain, where each stage directly influences the quality, the safety and the competitivity of the final product.

Production and processing

The process starts with the raising of the poultry, with the focus on balanced nutrition, biosecurity, animal well-being and rigorous sanitary control. These practices impact the quality of the meat directly and are frequently audited by importer markets.

In the processing phase, standardized industrial operations come into play, which includes the slaughter, cuts, chilling, freezing and packaging. At this stage, the control of time and temperature is determinant in preserving the sensorial and microbiological characteristics of the product.

Storage

After the processing, temperature-controlled storage takes on a critical role. Refrigerated and frozen environments allow the integrity of the chicken to be maintained, reducing losses and ensuring compliance with international health standards.

Proper management of the stocks, allied with thermal monitoring and trackability systems, guarantees operational predictability and supports the large scale export operations.

Distribution

The distribution connects the production with the consumer markets, often traveling long distances, and using different modes of transport. In this context, the refrigerated and frozen transport, associated with well synchronized logistics processes, is essential to maintaining the cold chain uninterrupted.

For exports, the proximity of the storage centers to strategic ports and airports reduces operational risks, improves the flow of cargoes and contributes to the fulfilling of deadlines and international contracts.

Standards and good practices to guarantee quality and safety

In an ever more regulated global environment, food safety is no longer just an operational requirement but has become an element in governance of the chain.

Health standards, trackability and continuous thermal control are now basic demands for access to and permanence in international markets. More than just complying with protocols, companies in the sector need to demonstrate capacity for monitoring, recording and response to divergence in real time.

This level of control strengthens the trust between producers, logistics operators and buyers, reduces reputation risk and improves the resilience of the chain when faced with unexpected sanitary or logistics events.

Challenges and opportunities in the sector

The chicken sector enters 2026 in a scenario marked by structural growth, but also by greater operational complexity. 

The expansion of consumption in emerging markets in Asia, Africa and the Middle East continues as a significant vector of demand, especially for processed products, specific cuts and convenience solutions.

At the same time, environmental, social and governance (ESG) criteria are influencing commercial decisions, long term contracts and access to certain markets. Energy efficiency, reduction of losses and transparency in the logistics chain are no longer a differential, but are now integrated as competitive requirements.

In this context, technologies applied to the cold chain, such as monitoring in real time, predictive analysis and digital integration of data are gaining space. They allow risks to be anticipated, flows to be optimized and transform logistics into a strategic asset, and not just an operational one.

Find out about our solutions for the chicken sector

At Emergent Cold LatAm, we work with strategic partners in the chicken sector, supporting companies that operate in an environment of high health standards, large volumes and sensitive margins.

Our refrigerated and frozen storage infrastructure, positioned at strategic logistics hubs in Latin America, enables greater operational predictability, integration with national and international flows, and reduction of risks throughout the chain.

We combine technology, rigorous thermal control and operational expertise to support more efficient logistics decisions, aligned with current and future demands of the global meat market.

In ever more complex supply chains involving multiple points of handling, transport and warehousing, minimizing risks of contamination has become an operational and regulatory requirement.

It is in this context that specialized logistics operators, such as Emergent Cold LatAm, play a strategic role by integrating processes, technology and rigorous control.

What is biosafety in the perishable foods industry?

Biosafety in the foods industry refers to the set of rules, procedures and controls applied to prevent biological, physical and chemical risks that can compromise the safety of the perishables.

What is the importance of biosafety in the foods industry?

The importance of biosafety is directly related to the protection of public health and the sustainability of the operations. 

Perishable foods, such as meats, vegetables and fruits, exposed to failures of control can be contaminated by microorganisms, resulting in financial loss, recalls, regulatory sanctions and even damage to the reputation of brands.

The national and international markets are also demanding ever more transparency, trackability and compliance with rigorous health standards. With this level of requirement it is clear that the quality validation is not limited to the productive environment, but extends to the whole logistics chain.

“Especially in categories such as proteins, frozen foods, bakery and ready to eat foods, the standards of quality are not validated just at the factory. They are checked throughout the whole chain: from the origin through to the point of sale or export.” – Ana Ardila, QHSE Manager at Emergent Cold LatAm.

Companies that invest in biosafety are able to reduce waste, maintain consistent quality standards and operate with greater logistical predictability.

Biosafety applications in the foods sector

In practice, biosafety is applied to different fronts of the supply chain. From receiving the raw material through to the warehousing and distribution, each stage requires specific controls.

In the logistics environment, this includes procedures for the entry and exit of goods, access control to sensitive areas, proper separation of products, ensuring hygiene of structures and continuous accompaniment of the environmental conditions. 

In refrigerated operations, any divergence of temperature can represent a direct risk to food safety.

Principal biosafety practices in the perishable foods industry

Here we highlight the principal pillars applied in specialized logistics environments.

Ensuring hygiene of equipment

The proper hygiene of equipment, vehicles and storage areas is one of the basics of biosafety. Surfaces, cold rooms, docking areas and movement systems must follow rigorous routines of cleaning and disinfection.

These procedures reduce risk of cross-contamination and help maintain environments controlled, especially in operations with different types of perishable foods.

Proper documentation 

Keeping detailed records is essential to guarantee trackability and regulatory compliance. Logs of temperature, cleaning reports, maintenance records and operational checklists are all part of the biosafety routine.

Organized documentation enables faster audits, checking of good practices and facilitates the identification of divergence before it becomes a bigger problem.

Standardization of processes

Standardized processes guarantees that all the operations follow the same safety criteria, regardless of the unit or team involved. This reduces human failures and guarantees operational consistency.

In foods logistics, standardization is used from the receiving and storage through to the loading and dispatch of cargo.

Operational control

The operational control involves the continuous monitoring of the logistics activities, and this includes the verification of temperature, control of the time of exposure of products outside of the cold rooms, visual inspections and accompaniment of the work routines.

A well structured control enables fast responses to avoid losses and guarantees the integrity of the foods.

Regulatory compliance 

Biosafety is also directly linked to fulfillment of the local and international health standards. Regulatory agencies establish rigorous criteria for warehousing, transport and handling of foods.

Specialized logistics operators maintain their processes aligned with these requirements, updating procedures and training of teams continuously.

Use of technologies

Technology is a great ally of biosafety in the foods industry. Monitoring systems in real time, IoT sensors and logistics management platforms enable the accompanying of temperature, humidity and movement of the products throughout the whole operation.

These solutions increase the visibility, reduce operational risks and provide reliable data for audits and strategic decision making.

Find out about our food logistics solutions

We offer complete solutions for warehousing, transport and distribution of perishable foods with a total focus on biosafety. Our operations are designed to maintain the integrity of the products at all stages of the cold chain.

We have the modern infrastructure, certified cold and frozen rooms, continuous monitoring and highly trained teams. We also offer added value services that guarantee efficiency, trackability and regulatory compliance.

With a strategic presence in Latin America and commitment to the highest food safety standards, we support our clients in the construction of safer, more efficient and reliable operations.

At the same time, the sector faces stricter regulations, export tariffs, efficiency targets and operational requirements that pressure the whole temperature-controlled supply structure.

This conjuncture of forces accelerates changes in behavior of the market and redefines how logistics operators have to plan capacity, technology and processes. Here we give a panorama of the principal trends molding this new growth cycle.

1. Growing demand for products sensitive to temperature

The intensification of consumption of refrigerated and frozen foods continues as one of the main vectors of expansion of the sector.

According to projections by Data Bridge, it is estimated that the global market for frozen foods was worth about US$ 280.56 billion in 2025 and should reach approximately US$ 403.59 billion by 2032, with an annual compound growth rate of 4.65%.

In line with this trajectory of expansion, estimates from Mordor Intelligence for the period from 2025 to 2030 indicate that the global market for frozen foods will advance from US$ 311.74 billion in 2025 to US$ 394.93 billion by 2030, which represents an annual compound growth rate of 4.84%.

These data reflect a consistent expansion in demand and the growing need for logistics structures with rigorous temperature control throughout the whole chain.

Strategic lessons:

The increasing consumption of refrigerated and frozen foods imposes a clear structural adaptation on the logistics sector: the expansion of suitable thermal capacity, specialized warehousing, transport in multiple temperature ranges and highly synchronized operations, sustained by trackability and monitoring in real time.

2. Regulatory strengthening and trackability

As of 2026, a new stage of stricter global regulatory standards for food logistics comes into effect, with a focus on electronic trackability, structured data and provable thermal control.

In the United States, the Food Traceability Rule (FSMA 204) makes the digital registering of critical events and data for foods on the at-risk list mandatory, directly impacting logistics, transport and warehousing operators.

As of September 2025, the European Union also made the presentation of data for the Import Control System 2 (ICS2) mandatory, imposing obligations for electronic pre-notification of data on the remittances before their arrival in the customs territory for risk analysis purposes and customs release.

The Canadian Food Inspection Agency (CFIA) maintains specific requirements for the import of foods, including licensing, preventive controls, trackability and electronic documentation, in accordance with the Safe Food for Canadians Regulations (SFCR) in effect in 2025.

In 2025, China strengthened the digitalization and imposition of responsibility for the registering of food exporters, with significant adjustments to the China Import Food Enterprise Registration (CIFER) and in the customs procedures of the General Customs Administration of China.

In practice, 2026 marks the consolidation of digitalization as a regulatory requirement, and no longer as an operational differential. Isolated systems, manual controls and low integration between the links in the chain no longer meet the legal requirements.

Strategic lessons:

Logistics and cold chain operators will have to operate with interoperable platforms (WMS, TMS, IoT and compliance), point-to-point visibility and robust data governance.

3. Artificial Intelligence as a basis for predictive decisions

The cold chain is undergoing a transition towards ever more predictive models. AI solutions are used to plan demand, foresee ruptures, adjust capacity and optimize transport routes considering thermal restrictions, delivery windows and environmental conditions.

Similarly, predictive maintenance of refrigerated fleets and warehouse equipment reduces unexpected halts and improves the availability of assets. The combination of operational data, forecasting algorithms and advanced analyses transform the flow of logistics into a smarter, more efficient process.

Strategic lessons:

To capture this value, operators have to invest in quality and data governance, connect WMS, TMS, IoT and physical assets, and prepare teams to act on forecasts and analytical recommendations.

4. Sustainability as a regulatory requirement in global logistics

As of 2026, logistics will face more intense environmental regulatory pressure, especially in Europe. The European Union advances in the standardization of calculation of emissions in transport, increasing the transparency and comparability of environmental data.

Furthermore, mechanisms such as CBAM will internalize the cost of carbon into global supply chains, directly affecting logistics operations and international trade.

The movement is similar in international transport. The inclusion of the maritime sector in the EU ETS2, the FuelEU Maritime and the new regulatory packages of the IMO reinforces the requirement for the reduction of carbon intensity, impacting costs, choice of transport modes and long term logistics planning.

In Brazil, this scenario is reflected in the regulation of reverse packaging logistics and in the creation of the Brazilian Emissions Trade System (SBCE), which expands the environmental responsibility throughout the logistics chain. In practice, sustainability becomes a regulatory and competitive criterion, requiring data, control and operational efficiency.

Strategic lessons: 

In this scenario, operational efficiency, reduction of waste and environmental compliance converge, and the capacity to structure suitable processes and technology becomes how the competitivity of logistics operations are defined.

5. Tariff uncertainty

Tariff uncertainties from the United States have created an environment of structural volatility in international trade, with frequent revisions of tariffs, negotiations in progress and changes to the direction of policy.

This scenario directly affects the predictability of costs and the competitivity of imported products, obliging companies to reassess routes, their sources of supply and strategies for accessing the US market.

In logistics, the effects are immediate: shipping early, formation of defensive stocks and later shrinking of volumes takes place in short cycles, pressuring capacity, shipments and operational planning.

Ports, terminals and logistics operators feel the oscillation in demand, while chains more exposed to tariffs face greater risk of rupture and increased total costs.

Strategic lessons:

The tariff instability requires more resilient and flexible logistics, with a focus on nearshoring, strategic use of Free Trade Zones (FTZs), diversification of suppliers and adaptive logistics planning. These levers reduce exposure to tariffs, increase operational agility and strengthen the capacity of response given the fast pace of changes in international trade.

6. Geopolitics and reconfiguration of trading routes

Geopolitics has been redrawing the structure of global trading routes. Tensions in the Middle East, interruptions in the Red Sea corridor and operational restrictions in the Panama Canal are rising, and by 2026, the consolidation of alternative routes and the redistribution of international flows of goods.

In this scenario, nearshoring gains strength, with Mexico and South America standing out, opening space for coastal shipping, bioceanic corridors and regional hubs.

For food supply chains and products sensitive to variations in temperature, competitivity comes to depend on the integration between modes of transport, robust refrigeration infrastructure and the capacity to ensure operational continuity in an increasingly volatile logistics environment.

Strategic lessons:

The new redrawing of global trading routes demands more resilient, regionalized and integrated logistics, with less dependence on single corridors and greater proximity to consumer markets.

7. Cyber security: protection of the digital supply chain

Digitalization has made logistics more vulnerable to cyber attacks. Cyber incidents in the maritime sector have increased, with more than 80% originating from hostile state agents.

Companies are investing in robust cyber security measures, including threat detection systems with AI and training of staff.

Strategic lessons:

The strengthening of cyber security through the adoption of tools and advanced protocols for the protection of digital assets should go hand in hand with the education of stakeholders, promoting awareness of cyber security risks and ensuring compliance with best practices in security throughout the logistics chain. 

8. Modernization of infrastructure

Brazil announced a strategic port infrastructure plan with around R$20 billion in investments by 2026, including tenders in port areas such as Paranagua, Santos and Rio de Janeiro, as well as initiatives to modernize quays and logistics access, with direct impacts on the efficiency of imports and exports.

The Port of Santos, the largest in the region, is undergoing expansion and gaining additional equipment to expand its capacity for movement of containers, and there are investments planned for 2026 in port infrastructure and integration of logistics. The Northeast of Brazil is also undergoing expansion.

Ports in the Dominican Republic, Peru and Ecuador are also strengthening their infrastructure. For example, the deep water terminal of the Port of Posorja in Ecuador is being expanded to accommodate larger ships and to increase its capacity to around 1,4 million TEUs by 2026, with gains in efficiency recognized internationally.

In Callao (Peru), large expansions such as the Bicentennial Pier has significantly increased the recent movement of cargo and attracts more maritime services.

Strategic lessons: 

Investing in expansion, modernization, and logistics integration is essential to boost port efficiency and competitiveness. Long-term planning and benchmarking against international standards strengthen service attraction and distribute regional growth.

9. Sustainable and smart packaging

In 2025, the principal sources of the sector indicate that food packaging will evolve towards more sustainable models, with recyclable, compostable materials and reduction of waste, aligned with regulatory and environmental demands.

Along with this, the adoption of smart packaging, with QR codes, NFC and sensors, improvements in trackability, monitoring of temperature and food safety throughout the logistics chain. This combination of sustainability and technology reinforces operational efficiency and compliance in ever more demanding supply chain environment.

Strategic lessons:

Combining sustainability with technology in packaging is not just a trend, but a strategic tool for efficiency and compliance, improving traceability, food safety, and supply chain reliability.

How Emergent Cold LatAm can help in the face of these challenges

The evolution of the global market requires operators able to combine modern infrastructure, integrated technology and a clear vision of the demands of the food sector.

Emergent Cold is ready to respond to this scenario, as it brings together a strategically located network, operational expertise and capacity of investment in solutions that keep pace with the speed of transformations in the cold chain.

As the demand for sensitive products grows, we can expand our provision of warehousing in multiple temperature ranges, strengthen processes for receiving and dispatch and incorporate systems aligned with stricter regulatory standards.

With this combination of infrastructure, technology and regional integration, Emergent Cold LatAm not only accompanies global trends in the cold chain, but also anticipates them and turns these into efficiency, reliability and high standard of service for clients who need to operate with thermal precision in ever more demanding markets.

This technological transformation enables greater visibility, control and efficiency at all stages of the supply chain. 

In this article, you will understand how the Internet of Things impacts logistics, especially in the perishable foods sector, exploring its benefits, challenges and practical applications.

What is the IoT and what is its application in the logistics sector?

IoT, an abbreviation for the Internet of Things, is the integration of sensors, software and devices that communicate over the internet, collecting and transmitting data in real time. In the logistics sector, this technology is applied to monitor from the temperature of cargo through to the precise location of a vehicle in transit. 

In the case of foods, IoT guarantees that perishable products are transported and warehoused in the ideal quality and safety standards. Thus, companies in the food sector gain greater visibility of their operations and can take decisions based on data quickly.

Principal impacts of the IoT on logistics

From the efficiency of processes to safety in the operations, understand how IoT brings significant benefits to logistics:

Efficiency in processes

The IoT automates tasks that previously depended on manual checks, such as the recording of temperature in cold rooms or the checking of transport routes. 

Smart devices send information continuously to centralized systems, enabling managers to accompany everything in an integrated manner. Automation reduces human error, speeds up operations and generates faster, more reliable processes.

Optimization of time and resources

One of the biggest gains of the IoT is in the optimization of time and resources. With location sensors, it is possible to plan deliveries more efficiently, avoiding congested routes and reducing expenditure on fuel. 

Besides this, technology helps to prevent the need for maintenance of equipment, avoiding unexpected down time. This integration guarantees better use of the fleet, reduces operational costs and contributes to the sustainability of the sector.

Monitoring goods in real time 

In the transport of food, especially refrigerated or frozen ones, maintaining ideal conditions is essential. The IoT allows monitoring in real time of temperature, humidity, and even of the opening of doors to the trucks. 

If any parameter deviates from the norm, immediate alerts are sent to the team responsible, who can act before the cargo is compromised. This visibility offers greater reliability in the operations and strengthens the relationship with the clients.

Safety for the operations

Besides increasing efficiency, IoT also improves the safety in the logistics. Sensors installed on vehicles monitor the behavior of the drivers, speed and routes, reducing risks of accidents. 

Another important point is the trackability: with precise data on each stage of the journey, it is even easier to identify responsibilities if there are problems, as well as improving the transparency for clients and partners.

Examples of use of the IoT in food logistics

The practical application of the IoT is already a reality in the food sector. Here are some examples:

• Tracking of perishable cargo: fruits, meat and dairy foods can be monitored from the entry to the warehouse and during transport, guaranteeing quality and safety.
• Control of temperature in real time: sensors in cold rooms and on refrigerated trucks ensure that the products are kept in suitable conditions throughout the whole journey.
• Predictive fleet management: devices installed on vehicles identify wear and anticipate the need for maintenance, avoiding faults and delays.
• Optimization of warehouses: sensors help organize stocks, monitor the validity of products and reduce waste.
• Integration with management software: data collected by the IoT are crossed in smart systems, allowing detailed analyses and better decision making.

These applications not only reduce costs but also increase the reliability and sustainability of the operations, aspects which are increasingly valued in the market.

Challenges to the implementation of the IoT in logistics processes

Despite the countless benefits, implementation of the IoT still faces some challenges. One of the main ones is security of the data, as the information travels over the internet and needs to be protected against unauthorized access. 

Another obstacle is the need for robust technological infrastructure, including stable internet networks and systems able to process large volumes of data. Also, the initial investment can be high, requiring planning to guarantee a financial return. 

Lastly, the training of teams is fundamental in using the new tools efficiently to make use of the potential of the technology. Given these challenges, the best alternative is to be able to count on a third party logistics partner. 

Find out about our solutions for the cold chain

At Emergent Cold LatAm, we understand that technology is essential to raising the quality and safety of logistics of food. 

Our solutions for the cold chain use advanced technologies to guarantee that each stage of the process, from warehousing thro to transport, is done with maximum efficiency. 

With a modern infrastructure, continuous monitoring and specialized teams, we offer trust and complete visibility to our clients. Whether it is in the trackability of cargo, in the control of temperature or in the management of warehouses, our commitment is to deliver excellence in each detail of the operation.

Conclusion

The IoT in logistics is transforming the way companies manage the food chain, bringing greater efficiency, safety and transparency to the sector. 

With the use of connected devices, its is possible to optimize routes, reduce costs, monitor environmental conditions in real time, guaranteeing the integrity of perishable products. The potential of the technology is enormous, especially in Latin America, where the demand for quality food only increases. 

Emergent Cold LatAm is ready to help your company make the most of the IoT and to build more agile, sustainable and safer operations.

In this article, we will explain the stages of the export process, the challenges faced by exporters and how temperature-controlled logistics solutions contribute to business success.

Brazil and Mexico: two large chicken producers

Brazil and Mexico are the largest producers of chicken meat in Latin America. According to the United States Department of Agriculture – Foreign Agricultural Service (USDA-FAS), Mexico produced nearly 5 million metric tons of chicken meat in 2024. For 2025, production is projected to surpass this figure, reflecting the continued growth and modernization of the country’s poultry industry.

Brazil, in turn, also occupies a top global exporting position. According to the Ministry of Agriculture and Livestock (Map) and the Secretariat of Trade and International Relations (SCRI), Brazil exports chicken to 172 countries, being the largest exporter and the third largest producer in the world. 

In 2023, Brazilian exports totaled US$ 9.61 billion, equivalent to 5 million tons. Whereas for the period up to March 2025, more than 1.1 million tons were exported, generating about US$ 2.10 billion 

How does the chicken export process work?

The export of chicken involves a complex chain, consisting of stages that guarantee the food safety, the trackability and compliance with the requirements of the international markets. 

The process starts with the production and ends with the delivery of the product in ideal conditions to the buyer abroad. Below, we will talk more about these stages: 

1. Planning and production

The chicken export process begins with the raising of the animals. The technical planning involves rigorous criteria relating to the quality of the nutrition, the animal well-being, animal health and genetic selection. 

These factors have a direct impact on the final quality of the product and are frequently audited or demanded by importers abroad. Investing in responsible production practices is a fundamental step to attending to the demands of global markets.

2. Documentation and certifications

After the production, the documentation required by the destination countries is gathered. This stage can include health and phytosanitary certificates, certificates of origin, laboratory reports and evidence of compliance with specific standards. 

The process varies depending on the demands of each market, which requires detailed attention and technical accompaniment to guarantee that all the documentation is in order before shipping.

2. Proper packaging for export

Packaging is a strategic element in the chicken export process. Its function goes from physical protection of the product — which also contributes to maintaining the quality of the goods and to attending to the commercial and regulatory requirements. 

For the international transport, it is fundamental that the packaging is resistant enough to bear variations in temperature, humidity and impacts during the journey.  

3. Labeling and international requirements

The correct labeling is another essential factor to guarantee the access of the exported chicken to international markets. The labels must have the mandatory information such as ingredients, shelf life, storage instructions and nutritional composition. 

In many cases, these details must be given in the language of the destination country and follow specific formatting standards. 

4. Transport and local warehousing

With the documentation having been approved, the chicken is transported to distribution centers with the appropriate structure, such as those of Emergent Cold LatAm. 

In these installations, the product is kept under rigorous temperature control to preserve its integrity through to the next stage. The strategic location of the warehouses enables agility and efficiency in the logistical flow.

5. International logistics

In the final stage, the product goes to the port terminals or airports. During international transport, the cold chain has to be maintained uninterrupted, with continuous monitoring of the temperature and humidity, guaranteeing that the chicken arrives at its destination in the ideal condition for consumption.

Challenges of exporting chicken in Latin America

Exporting chicken meat involves logistical and commercial challenges from health barriers to the need for prompt deliveries. The main ones include:

• regulatory differences between countries;
• limitations to port infrastructure;
• maintenance of the cold chain over long distances;
• fluctuation of logistics and exchange rate costs.

Global trends and opportunities for exporters

The global consumption of chicken protein keeps on growing, boosted by factors such as affordable cost, health benefits and environmental sustainability. 

According to projections by the US Department of Agriculture (USDA), global production of chicken meat will grow by about 15% by 2034, reaching 162 million tons.

Among the factors boosting this global expansion, we can highlight:

• expansion of markets in Asia and Africa;
• demand for processed products with high added value;
• integration of technologies for trackability in real time;
• growing demands for sustainability and reduction of food waste. 

In this context, the adoption of advanced technologies such as Artificial Intelligence (AI), are being consolidated as a competitive differential. 

AI enables optimization of transport routes, monitoring thermal conditions in real time and forecasting demand with greater precision — decisive factors in the success of exports. 

Furthermore, this type of technology helps in the organization of stocks, reduces unnecessary movement in the warehouses and gives greater control over the quality of the load. 

In promoting greater operational efficiency and reducing waste, AI becomes a strategic ally for exporters wanting to stand out in ever more demanding markets.

How Emergent Cold LatAm supports chicken exporters

At Emergent Cold LatAm, we offer temperature-controlled food logistics solutions, with infrastructure located strategically at the principal ports and urban centers of Latin America. This enables greater agility in the consolidation of loads of chicken and reduction of logistics losses.

Our installations have advanced monitoring, trackability and temperature control systems, guaranteeing compliance with the required international standards. Besides this, we offer specialized support for documentation and handling of sensitive loads, such as those of chicken.

Conclusion

Exporting chicken is an excellent opportunity for Latin American countries to stand out in international trade. 

However, this process requires much more than just quality in production — it requires regulatory compliance, trackability, logistical efficiency and dominion over the cold chain. 

With the support of technological solutions and specialized infrastructure, such as that offered by Emergent Cold LatAm, exporters can face the challenges of the sector with more safety and precision. 

Thus, it is possible not only to guarantee the attendance of the demands of global markets, but also to consolidate sustainable trade relations over the long term.

In a market that is ever more competitive and dynamic, understanding these trends is essential for those working in the production, distribution or storage of foods.

In this article, we will show how these changes are directly impacting logistics and the supply chain — and how Emergent Cold LatAm is responding with innovation, efficiency and sustainability.

Check it out!

What are the trends in the food industry in 2025?

Here you can find out what are the principal trends impacting logistics and the supply chain:

1. Sustainability

The concern of consumers over environmental responsibility has led to companies from various sectors, including perishable foods, using more sustainable practices.

The choice of organic ingredients, the use of biodegradable packaging, the implementation of renewable energy sources and optimized distribution routes of products to reduce carbon emission are some strategies to contribute to sustainability, and consequently remain competitive in the market. 

2. Artificial Intelligence (AI)

It is impossible to talk about trends in the food industry without mentioning Artificial Intelligence (AI). 

Systems based on AI enable adjustments in real time to the production and distribution, improving efficiency and reducing waste. Furthermore, the technology has been incorporated into logistics to support operational decision making and optimize workflows in distribution centers.

With AI, companies in the sector gain greater agility to react to variations in consumption and guarantee more assertive deliveries. These aspects favor the reduction of losses and the use of more efficient logistics resources.

3. Process Automation

Automation is another factor in the trends affecting the food industry.

Automated warehouses speed up the movement and stock control, whereas autonomous vehicles for transport reduce delivery time and increase operational efficiency.

Thus companies gain greater agility in dealing with variations in demand, reduce losses and use their logistics resources better — decisive factors to standing out in a competitive market.

4. Internet of Things (IoT)

The Internet of Things is also a great support for the perishable foods industry. Do you want a specific example? 

At Emergent Cold LatAm, connected sensors monitor the transport and storage conditions in real time, guaranteeing that the perishable products maintain their quality throughout the whole cold chain. 

This constant monitoring allows immediate interventions if there is any diversion, guaranteeing the integrity of the foods until the final delivery.

5. Customization

Many consumers, both in Brazil and worldwide, look for specific foods to meet their particular needs. In this regard, it is worth thinking about the possibility of selling new products, for example, gluten-free foods; in greater quantity of proteins per portion; such as vegan foods. 

6. Trackability

This practice enables irregularities to be identified quickly, facilitating the removal of damaged products and preventing health risks. Furthermore, technologies such as RFID (identification by radio frequency) simplify the stock control and recall processes. 

Trackability also strengthens consumer trust and increases competitivity by attending to regulatory requirements and improving operational efficiency.

Principal trends in the transport of food

Below, we summarize the principal trends for transport of perishables:

• optimization of routes: use of algorithms to plan more efficient journeys, saving time and fuel;
• smart vehicles (with temperature control): trucks equipped with sensors that monitor and adjust the internal temperature automatically, maintaining the quality and safety of the greens, vegetables, meats etc.;
• sustainable packaging: use of recyclable and biodegradable materials to reduce environmental impact;
• transparency in the supply chain: implementation of systems that enable tracking of each stage of the transport, increasing consumer trust.

Trends in food storage with controlled temperature

For the storage of perishable foods, we can highlight the main strategies: 

• automated warehouses: systems that manage the stock and distribution in an efficient manner, reducing errors and increasing productivity;
• monitoring in real time: sensors that accompany the conditions of temperature and humidity, guaranteeing that the foods are stored in perfect conditions;
• sustainable solutions: use of renewable energy and ecological practices to minimize environmental impact.

What are the innovation challenges in the food industry?

Despite the various trends in the foods industry, many companies face challenges to innovate in their activities. 

Complex standards and regulations that vary between countries; the high cost of implementing advanced technologies and the lack of specialized professionals to operate new solutions are some of the obstacles.

Given this, it has become fundamental to consider outsourcing logistics as an efficient strategy to overcome barriers and maintain competitivity.

Find out about our innovative cold chain solutions

At Emergent Cold LatAm, we offer advanced solutions to guarantee the integrity, quality and safety of the food throughout the cold chain. 

With leading edge technology and optimized processes, we attend to the demands of the market with efficiency and sustainability. Among our principal solutions, the following can be highlighted:

• automated warehousing: use of latest generation systems for high capacity and precise stock control;
• monitoring in real time: IoT sensors that accompany temperature and humidity during the transport and warehousing;
• complete trackability: technologies such as RFID and blockchain for transparency and food safety;
• optimization logistics: AI and automation that improve routes, reduce waste and increase agility;
• smart refrigerated vehicles: equipped with sensors that maintain the ideal temperature of the product;
• value-added services: labeling, kit assembly and customized solutions depending on the need of the client.

Our expertise transforms the cold chain into a competitive differential, guaranteeing excellence throughout Latin America.

Check out some of our cases of success, which include the implementation of upcoming trends in the perishable foods chain: 

• From chaos to precision: the importance of stock control with real time weighing in food logistics
• From frustration to efficiency: the importance of on-line inventory in food logistics

 In an environment where every minute and every degree is important, the capacity to capture, process and analyze information becomes a fundamental competitive advantage. 

In this context, data management emerges as a strategic pillar to optimize processes, reduce costs and strengthen decision making.

What is data management in the cold chain?

Data management in logistics consists of collecting, organizing, protecting and analyzing large volumes of information generated at each stage of the process: from receiving of the goods through to delivery. 

This includes operational, environmental, financial data and data on efficiency — all of which are essential to guarantee the quality and trackability of perishable products.

What types of data are generated in temperature-controlled logistics?

Logistics operations generate a wide variety of data, which can be grouped into different categories:

1. Tracking data and movement of loads:

• Entry and exit of products: type, quantity, batch, characteristics.
• Location in the warehouse: the exact position in the cold rooms.
• Process status: execution times by stage (receiving, warehousing, separation, dispatch).

2. Environmental data:

• Ambient temperature and that of the product.
• Humidity and pressure in cold rooms and vehicles.

3. Data on the product:

• Family (frozen, refrigerated, sensitive to temperature).
• Data on validity, useful life and special handling conditions.

4. Operational data:

• Execution times by process.
• Energy consumption and efficiency of the equipment.
• Maintenance log of the refrigeration systems.

This wealth of information enables the complete mapping of the journey of the product, guaranteeing its quality, safety and regulatory compliance.

Artificial intelligence: the motor of smart logistics 

Artificial intelligence (AI) is revolutionizing cold chain logistics. Thanks to advanced data analysis, it is possible to optimize key areas, whether operational or financial.

Operational:

• Optimization of routes: analysis of variables such as traffic, weather and the availability of vehicles.
• Smart warehouse management: the efficient distribution of products to improve access times and conservation.
• Forward demand planning: avoids over-stacking or under-use of space.
• Picking and packing automation: reduces errors and speeds up processes.
• Reports: improves the setting up specific reports of the predictive type and allows demand management and anticipating of decisions.

Financial:

• Analysis of profitability by client: identification of the real costs and their impact.
• Optimization of operational costs: detection of inefficiencies and waste by means of dashboards and reports in real time.

Predictive analysis to anticipate demand and optimize stocks

Predictive analysis enables one to anticipate demand, to see peaks in stock beforehand and to plan resources with greater precision. Some advantages include:

• Identification of levels of occupation by season.
• Improvement in degree of rotation by client or category of product.
• Efficient planning of dispatches and deliveries in accordance with the expected volume.
• Reduction of waste and extra costs through bad use of space.

With these insights, companies can prepare their operations proactively, increasing productivity and the level of service to the client.

Detection of failures and anomalies with artificial intelligence

The AI models also help detect uncommon patterns in the supply chain. For example:

• Sudden changes in the execution times of the processes.
• Unexpected peaks in demand.
• Imminent failures in refrigeration equipment.
• Increased energy consumption outside of normal parameters.

By anticipating these events, it is possible to intervene before they impact the operation, thus guaranteeing continuity and efficiency.

Technological tools for data management

A robust data management strategy is based on multiple solutions and tools which make use of the data generated by the various systems, so as to create a democratized management of information, offering support tools to all the collaborators and clients to improve the operation.

In many cases, the information also comes from sources such as Excel, SharePoint or manual entry. Thus, having centralized and scalable data architecture is essential to consolidate, structure and make use of all this content.

Challenges in the management and analysis of logistics data 

Despite its benefits, data management has some important challenges, such as:

• Data dispersed in multiple sources or information silos.
• Quality and precision of the data collected.
• Costs of infrastructure and maintenance of platforms.
• Lack of trained personnel in data analysis or AI.
• Protection of sensitive information against unauthorized access.
• Culture: creation of culture and methodologies to make the best use of these technologies.
• Sustainability: validation of processes, suppliers and methods which make the use of these technologies more environmentally friendly.

Overcoming these challenges requires a clear strategy, technological investment and a transversal commitment within the organization.

Guarantee the quality and reliability of the data

Data based decision making is only effective if the information is reliable, precise and up to date. To achieve this, it is fundamental to implement practices such as:

• Validation and enrichment of that data at the origin.
• Unified standards at the entry point and processing.
• Consolidation of the information at a single point of query.
• Plans for technological maturity to enable scaling of the data platform.
• Continuous training in data governance and the use of artificial intelligence tools.

These elements are essential to build a solid base that sustains the operational, analytical and strategic processes.

Data based strategic decision making

In a logistics environment that is ever more complex, decisions cannot be based only on intuition or experience. Advanced analysis and the efficient use of the data enables:

• Setting up more profitable distribution strategies.
• Identifying opportunities for improvement or expansion.
• Evaluation of the profitability of clients, products or routes.
• Adapting quickly to changes in demand or to the economic scenario.

In short, a good data management strategy transforms data into a competitive advantage, boosting not just the operational efficiency, but also growth of the business.

Conclusion

The data management in foods logistics at temperature-controlled is not an option, but a strategic necessity. Thanks to tools such as artificial intelligence, predictive analysis and monitoring platforms in real time, it is possible to achieve levels of efficiency, sustainability and profitability previously unthinkable.

As operations become more complex and clients more demanding, companies investing in a robust data architecture and in a decision making culture based on evidence will be better prepared to face the challenges of the present and of the future. At the center of this transformation are the data: precise, secure and actionable.

However, as operations are digitalized, the risks security also increase. In this context, cybersecurity is a fundamental pillar to ensure operational continuity, to protect the client’s data and to maintain the integrity of the cold chain.

Why is cybersecurity fundamental in refrigerated logistics?

A cyber attack implies not only a violation of data, but may interrupt critical operations, affecting sensitive stocks and lead to significant economic losses. 

In the temperature-controlled logistics, an interruption to the systems may mean the loss of perishable products, contractual breach and damage to reputation.

Protecting the digital infrastructure and the operational data is essential to avoid cyber threats compromise the continuity of the supply chain and the quality of the foods warehoused or transported.

Artificial intelligence: allied in cyber defense

Artificial intelligence (AI) is a key tool to strengthening digital security in logistics. Thanks to its capacity for analysis in real time, AI enables:

• Detecting threats proactively, identifying anomalous patterns in the systems.
• Automating response to incidents, accelerating containment and mitigation.
• Optimizing security of information technology environments and operational technology, guaranteeing the protection does not compromise operational efficiency.

These capacities enable the organizations to respond quickly to threats, without interrupting the logistics processes.

Principal cyber threats in the logistics industry

The logistics sector faces specific risks which can compromise both the technological infrastructure and the continuity of operations. Among the principal cybersecurity risks are:

• Ransomware attacks which block critical systems and demand payment to recover access.
• Data theft especially sensitive in B2B operations with information on clients and products.
• Unauthorized access to stock or transport management platforms.
• Digital sabotage which can paralyze fleets, cold storage, tracking or monitoring systems.

Strategies and measures to guarantee security of the data

To mitigate these risks, integrated security measures have been implemented which protect both the infrastructure and the sensitive data of the clients, including:

• Perimeter security and constant monitoring of accesses.
• Advanced antivirus and protection against malware.
• Prevention of phishing by means of smart filters and simulations.
• Multifactor authentication (MFA) to reinforce secure access to systems.
• Awareness campaigns and internal training.
• Access and privilege management, reducing unnecessary exposure of data.

We have the best tools on the market to mitigate risks and to close cybersecurity breaches. Besides this, we continue to implement new solutions to strengthen our environment even more.

This type of measure is especially important on stock management platforms, client portals and temperature control or tracking tools.

Monitoring in real time: detection and response before impact

One of the big differentials of a modern cybersecurity strategy is the monitoring of threats in real time. This practice enables:

• Detection of cyber attacks in the initial stages.
• Analysis of its behavior and scope.
• Mitigation of its impact before affecting the operational systems or the client’s data.

Thanks to this capacity of forecasting, it is possible to preserve the integrity of the cold chain, avoiding interruptions in critical processes such as warehousing, transport or distribution.

Impact of a cyber attack on the supply chain

A cyber attack in logistics may have grave consequences:

• Halting operations due to the dropping of systems.
• Loss of products due to interruptions to cold storage or delivery routes.
• Delays and losses in attending to the client.
• Loss of trust and damage to reputation.

To minimize these risks, it is essential to have incident response plans, as well as operational continuity and disaster recovery strategies which ensure that, given any eventuality, the operation can be maintained or reestablished quickly.

Data encryption: protection against unauthorized access

The encryption of sensitive data is a fundamental practice to protecting the confidentiality of the information. This mechanism guarantees that, even if the data is intercepted, they cannot be read or used by unauthorized agents.

Encryption also allows security and privacy standards to be met, protecting both the client’s data and those of the company itself.

Continuous training: the key to avoid social engineering attacks

The human factor continues to be one of the principal gateways for cyber attacks. Thus, an organizational culture addressing cybersecurity is essential, implementing the following:

• Internal awareness programs
• Simulations of phishing attacks
• Continuous training on good digital practices 

These actions reinforce prevention, staff training and reduce the risks associated with human error or social engineering.

Security as added value for clients

The investment in cybersecurity not only protects the company, but generates direct value for the clients, by offering:

• Robust digital infrastructure with world-class suppliers, such as Fortinet and Telefonica Tech.
• Detection and response in real time technology.
• Encryption protocols, multifactor authentication and access control.
• Compliance with international data protection standards.
• Guarantee of operational continuity and availability of services.

This proactive approach not only strengthens the relationship with the clients, but also becomes an important competitive differential.

Conclusion

In a sector where quality and operational continuity are essential, cybersecurity becomes a strategic component. 

Protecting the data, guaranteeing the integrity of the systems and foreseeing the digital threats are essential to modern, secure and resilient temperature-controlled logistics.

Investing in protection technologies, internal education and constant monitoring ensures not only compliance with standards, but also strengthens the trust of clients and protects the heart of the supply chain.

Meat Consumption by type 

Chicken: The Leader in Terms of Consumption 

Chicken is the most consumed protein in the region, and its growth is related to: 

• Affordable cost: Economical production, resulting in competitive prices. 

• Versatility and health: Accepted in different preparations and considered to be a healthier option. 

• Limited shelf life: Fresh chicken only lasts 15 days, increasing the demand for frozen storage. 

Pork: Moderate Growth 

With greater acceptance and diversification in diets, pork has undergone consistent growth. 

• Versatility: Increasingly used in local and modern dishes. 

• Shelf life: Fresh pork has a shelf life of up to 40 days, allowing greater flexibility in logistics. 

Beef: Tradition and Stability 

Although consumption per capita is declining in certain countries, beef is still a traditional choice in much of the region. 

• Predominant export: Much of the beef is shipped fresh directly to the ports. 

• Shelf life: Fresh beef can be kept refrigerated for up to 90 days, reducing the need for freezing. 

Sustainability and Environmental Impacts 

Meat production is an essential activity, but its environmental impact varies significantly between types of protein. Beef stands out as the biggest emitter of greenhouse gases (GHG), while chicken and pork are more sustainable in many ways. 

1. Carbon footprint: 

• Beef: According to the FAO, beef is responsible for around 27 kg of CO₂-equivalent per kg produced, leading emissions in the livestock sector. This is due to deforestation for pasture, feed production and methane emissions by ruminants, a gas with a warming potential 28 times greater than CO₂. 

• Pork: The production of pork generates 7.2 kg of CO₂-equivalent per kg, a significant reduction compared to beef. Pigs do not produce enteric methane, which reduces their impact. 

• Chicken: Chicken is the most efficient of the three, emitting only 6 kg of CO₂-equivalent per kg produced, due to its lower demand for land and greater feed efficiency. 

2. Use of Resources (Water and Land): 

• Beef: In order to produce 1 kg of beef, around 15,400 liters of water and large areas of pasture are required, making beef the most resource-intensive. 

• Pork: Pork requires less land and water, with an average of 6,000 liters of water per kg produced, making it more sustainable in this regard. 

• Chicken: The production of chicken stands out as the most efficient, using around 4,300 liters of water per kg, as well as requiring less area per unit of protein. 

3. Feeding efficiency: 

• Beef: Cattle require 6 to 10 kg of feed in order to produce 1 kg of meat, a conversion that is not considered very efficient. 

• Pork: Pigs convert feed more efficiently, needing around 3 to 4 kg of feed for every 1 kg of meat. 

• Chicken: Chicken is the most efficient, with a feed conversion rate of 1.7 to 2 kg of feed per kg of meat, which explains its lower environmental impact. 

Change in Consumer Habits: 

Consumer trends reflect a preference for protein that is more sustainable: 

• Beef is facing a drop in popularity, especially among younger consumers, due to its high environmental impact. 

• Chicken and pork are gaining ground as more sustainable options, as well as being more affordable. 

• Plant-based substitutes and cultivated meats are emerging as attractive alternatives to reduce the impacts associated with traditional livestock farming. 

Below is a list of consumption (in kilograms) per capita in the main Latin American countries. 

Meat consumption in Latin America shows marked regional variations, as evidenced by the data analyzed. Argentina and Uruguay stand out as the biggest consumers of beef, reflecting cultural and economic traditions associated with high-quality livestock production. In contrast, countries like Peru and Venezuela have the lowest consumption rates of this protein, suggesting that economic factors and accessibility influence these food choices. 

Chicken leads as the most consumed protein in countries such as Brazil, Colombia and Peru, consolidating its position as an accessible and versatile option in the population’s diet. Bolivia and Venezuela also show a greater preference for chicken compared to other proteins, reinforcing this regional trend. 

In terms of pork consumption, Mexico leads the way, followed by Uruguay and Brazil, reflecting cultural patterns and significant production. However, in countries such as Bolivia and Guatemala, consumption of this protein is significantly lower, indicating that it does not have the same relevance in the daily diet. 

Finally, the unequal consumption between countries can be attributed to economic, cultural and local supply differences. Countries such as Venezuela and Peru, with low levels of beef consumption, illustrate how cost and buying power impact the diet. The analysis also highlights data gaps in a few countries, such as Ecuador, Guatemala and Panama, which can make it difficult to obtain a complete picture of the food scenario in the region. 

Conclusion 

Meat consumption in Latin America is a reflection of the region’s economic, cultural and logistical diversity. Chicken emerges as the most accessible and sustainable protein, dominating preferences in many countries. Beef, a symbol of tradition, faces challenges related to cost and environmental impact, while pork continues to expand its acceptance, especially in markets with diversified diets. 

The data analyzed highlights the importance of regional strategies to meet the demands of increasingly conscious and diverse consumers. For cold chain companies like Emergent Cold Latam, understanding these trends is essential to offering logistics solutions aligned with local and global needs. 

Finally, as the world turns to more sustainable food options, Latin America has a unique opportunity to lead by integrating innovation, logistical efficiency and environmental responsibility in the meat sector. These trends will not only shape regional consumption, but also define the region’s role in global protein markets. 

Source: The data presented was collected from FAO, OECD, Contexto Ganadero, Statista reports, and other reliable industry sources. 

Contribution: Rafael Rocha – Commercial Vice President at Emergent Cold LatAm

 1. Geopolitical Tensions and Trade Realignments

Geopolitical events continue to exert significant influence on trade routes and logistics strategies. Disruptions in critical regions like the Red Sea and challenges at the Panama Canal highlight the sector’s vulnerability to external shocks.

Red Sea Crisis

The ongoing Red Sea crisis has forced major shipping lines to reroute via the Cape of Good Hope, adding time and costs to global shipping. This diversion absorbs approximately 5% of global shipping capacity, leading to higher freight rates and stretched vessel availability.

Panama Canal Challenges

Water shortages caused by climate change and years of underinvestment have limited the Panama Canal’s capacity, with draft restrictions and reduced transit slots. A $8.5 billion investment plan aims to address these issues, but constraints are expected to persist into 2025.

Strategic Takeaways:

– Diversify Supply Chains: Develop alternative trade routes to minimize reliance on vulnerable chokepoints.

– Collaborate on Global Solutions: Advocate for international investments in critical infrastructure to reduce trade bottlenecks.

 2. Sustainability and Green Logistics

Sustainability has transitioned from a corporate responsibility to a business imperative. Regulations, stakeholder expectations, and cost benefits are driving greener operations across the logistics value chain.

 Regulatory Push

The EU’s Emissions Trading System (ETS) requires shipping companies to offset 70% of their emissions by 2025, pushing the industry toward cleaner fuels and technologies. Additionally, the Mediterranean’s designation as an Emission Control Area (ECA) underscores the global shift toward low-sulfur fuels.

Operational Innovations

Innovative practices, such as adjusting frozen goods storage temperatures to save energy and incorporating renewable energy into operations, are gaining traction. Companies like MSC are leading the transition with fleet investments focused on long-term sustainability.

Strategic Takeaways:

– Adopt Cleaner Fuels: Transition to biofuels, hydrogen, and green methanol to meet regulatory requirements.

– Optimize Resource Use: Use energy-efficient technologies to reduce emissions and operating costs.

 3. Technological Disruption: Smart Logistics

Technology continues to redefine logistics, improving efficiency, transparency, and resilience.

 Data Standardization and Smart Containers

With 74% of logistics data standardized by 2025, seamless integration across supply chains is becoming a reality. Smart containers, capable of real-time tracking and condition monitoring, are central to improving operational transparency.

 AI-Driven Insights

Artificial intelligence is enhancing predictive analytics, enabling companies to anticipate disruptions, optimize routes, and streamline inventory management.

 Mandatory Reporting

New regulations, such as the IMO’s mandatory reporting of container losses starting in 2025, promise to enhance safety and accountability.

Strategic Takeaways:

– Invest in IoT: Deploy smart tracking systems for real-time visibility and enhanced decision-making.

– Harness AI and Analytics: Use predictive tools to mitigate risks and optimize operations.

 4. Cold Chain Logistics: Scaling for Growth

Cold chain logistics is experiencing unprecedented demand, driven by sectors like pharmaceuticals, food, and high-value perishables. Companies are expanding infrastructure and adopting advanced technologies to meet quality and regulatory standards.

 Energy and Cost Efficiency

Energy-intensive cold chain operations are increasingly leveraging renewable energy sources and digital monitoring systems to reduce environmental impact and costs.

Strategic Takeaways:

– Expand Capacity: Invest in scalable facilities to address growing demand.

– Enhance Monitoring Systems: Use automation and IoT tools for real-time tracking and temperature control.

 5. Freight Market Dynamics: Adapting to Volatility

Freight markets are recalibrating after the pandemic, with capacity constraints and fluctuating rates marking the landscape.

 Volatility in Rates

Spot freight rates are rising, driven by factors such as geopolitical disruptions, increasing demand, and constrained capacity. Shipping lines are adopting “Container Shipping 3.0” strategies, focusing on dynamic pricing and alliance formations.

Strategic Takeaways:

– Adopt Flexible Pricing Models: Respond to market fluctuations with dynamic pricing strategies.

– Develop Contingency Plans: Build resilience to manage rate volatility and disruptions.

 6. Workforce and Labor Dynamics

Labor dynamics are increasingly critical, as automation reshapes roles and unions resist change.

 Union Resistance

Labor unions, particularly in North America, oppose port automation over concerns about job security. These disputes lead to strikes and affect productivity.

 Reskilling Initiatives

As automation becomes integral to logistics, companies are focusing on reskilling the workforce to handle advanced technologies.

Strategic Takeaways:

– Foster Dialogue with Unions: Balance automation initiatives with labor concerns.

– Invest in Training Programs: Equip employees with skills for technology-driven roles.

 7. Infrastructure Modernization

As trade volumes increase, port infrastructure must evolve to handle larger vessels and higher cargo throughput.

 Port Automation and Expansion

Ports in regions like Latin America are investing in automation and capacity upgrades to meet growing demand. However, resistance to automation in countries like the US slows progress.

 Panama Canal Investments

The Panama Canal’s infrastructure upgrades, including watershed development and photovoltaic plants, are critical to maintaining its role as a global trade hub.

Strategic Takeaways:

– Expand and Automate: Upgrade ports to improve efficiency and accommodate larger vessels.

– Focus on Sustainability: Integrate renewable energy solutions into infrastructure investments.

 8. Regionalization and Nearshoring

The pandemic accelerated the trend of nearshoring as companies sought to build resilient supply chains. In 2025, Mexico is emerging as a critical hub for North America’s regionalized trade.

 Advantages of Nearshoring

Nearshoring shortens supply chains, reduces reliance on distant suppliers, and minimizes risks from geopolitical tensions.

Strategic Takeaways:

– Leverage Regional Hubs: Use nearshoring to enhance responsiveness and reduce lead times.

– Diversify Supplier Networks: Minimize reliance on single-source suppliers to mitigate risks.

 9. Emerging Technologies: Future-Ready Logistics

Technological innovations such as blockchain, autonomous vehicles, and drones are poised to transform logistics.

 Blockchain for Transparency

Blockchain technology enables secure, tamper-proof records, enhancing trust and efficiency in supply chain transactions.

 Autonomous Solutions

Autonomous vehicles and drones are redefining last-mile delivery, improving speed and reducing costs.

Strategic Takeaways:

– Implement Blockchain: Use blockchain for documentation and fraud prevention.

– Pilot Automation Projects: Explore drones and autonomous vehicles for operational efficiency.

 10. Cybersecurity: Protecting the Digital Supply Chain

The rise of digitalization has made logistics more vulnerable to cyberattacks. Maritime cyber incidents have surged, with over 80% originating from hostile state actors.

 Enhanced Security Protocols

Companies are investing in robust cybersecurity measures, including AI-powered threat detection systems and employee training.

Strategic Takeaways:

– Strengthen Cybersecurity: Deploy advanced security tools and protocols to protect digital assets.

– Educate Stakeholders: Raise awareness about cyber risks and ensure compliance with best practices.

Conclusion: A Strategic Path Forward

The logistics industry in 2025 is undergoing profound transformations driven by external forces and internal innovations. Geopolitical tensions, sustainability demands, technological advancements, and labor dynamics are reshaping the landscape, offering both challenges and opportunities for industry players.

Recommendations for Industry Leaders:

By proactively addressing these trends, companies can secure their position in an increasingly competitive and dynamic global marketplace.

Contribuição: Rafael Rocha – Vice-presidente Comercial Emergent Cold LatAm